Design
Visual refresh for a local brand
Exploring motion-first hero patterns, micro-interactions, and an AI-assisted parts finder. Case study soon.
Design drops, career moves & life updates with a little ocean energy 🌊
I share high-utility design learnings, behind-the-scenes experiments, and WA-flavoured adventures. If you're into UX, product, marketing and building cool things that actually work, you're in the right spot.
Career
Marketing Ops
Standing up clean attribution, smarter dashboards, and a workflow that helps sales win more bussiness with less noise. More info underway!
Build
Internal search that actually understands users
NLP synonyms, misspell tolerance, and simplicity over settings. Shipping learnings as a pattern library.
Life
Kombi “Kaia” progress
Orange-sunset theme with clean lines. Next up: a peel-back panel and hit the road.
Notes
AI adoption playbook
Practical prompts, agent handoffs, what I've been doing to help local businesses with their journey.
Why follow?
Because I’ll save you time. You’ll get concise, practical patterns you can steal for your team tomorrow. Plus a sprinkle of WA coastline, coffee-fuelled experiments, and the occasional dad-level joke.